What is SEO website promotion and why is it needed?
What is SEO website promotion and why is it needed?
Today we present to you this topic What is SEO website and we are pleased to have helped you with what you searched for (more topics here)
Each resource is created for a specific purpose. No matter what tasks the site faces, selling goods or informing the audience, without visitors, it is of no use. SEO website promotion is a source of free traffic, the main thing is to set it up correctly, and optimize it for search engines. This method does not require investments in each click or transition like contextual advertising, but costs will be needed for content, technical optimization, and other points.
What is search engine promotion?
63% of all people on the planet go online to search for information. A person enters a query of interest in Yandex or Google or Bing and finds an answer to it by clicking on the first links from the top of the issue. Thus, the main task of optimizing and promoting a site is to place it at the top of the list.
Gone are the days when you could win on the “black”, and “gray” methods of promotion. For this, keywords were simply placed on the resources. Today, it is necessary to fill with high-quality and useful content for people, and not for search robots.
Website promotion is a whole set of tools that includes compiling a semantic core, data analytics, fixing technical errors, improving usability, and filling with high-quality texts, pictures, and videos.
Main steps
1. Preparation, goal setting, and planning.
To do this, conduct a site audit. You need to bring it under all the requirements of search engines. Fix broken links, remove duplicate pages, speed up the resource, and adapt it to mobile devices.
Also at this stage, an analysis of competitor sites is carried out. How they are presented, what data on page traffic, traffic source, and main queries.
To promote sites, you need to collect and cluster the semantic core. This is keyword grouping. They make up the structure of the entire resource, optimize meta tags, headings, texts, and descriptions for pictures or videos, and select pages for contextual advertising, and texts for ads.
2. Internal optimization.
Filling with content, writing unique meta tags, optimizing texts for the semantic core, and linking between your own pages.
We must not forget about the technical part. Here they set up robots.txt, sitemap.xml, redirects, and carry out other important work.
3. External optimization.
Placing content with links to your site on other resources. It can be the media or any thematic sites, or blogs. You can usually get published free of charge or by barter.
4. Behavioral factors.
It is not enough to complete all the previous steps correctly, you need to be able to analyze the work done. Here they look at such indicators as viewing depth, the amount of time spent on the site, how many people immediately left the page, and how many returned. All this together helps to identify the strengths and weaknesses of the site. At this stage, they get rid of everything superfluous that does not work well, they focus on positive dynamics.
How long does it take to promote a site to the top?
This method of promotion is not fast. The first effect will be visible no earlier than two months, and already a full-fledged result will appear in six months. But these are not exact numbers. The speed of work depends on factors such as:
- domain age, its evaluation in search engines;
- competitors;
- filling with information, solving technical problems;
- behavioral factors;
- quality of optimization and compiled semantic core;
- timely analysis, and correction of work.
Seo website promotion, today, still remains one of the most popular and effective ways of promotion. To work independently in this direction, you will have to study a lot of information, and get acquainted with different tools. You can delegate these responsibilities to professional SEO specialists who already have experience and will cope with the assigned responsibilities.
If you use WordPress this plugin will help you
- Yoast SEO
- The SEO Framework
- SEOPress
- Rank Math
- SEO Squirrly
- Broken Link Checker
- Rel NoFollow Checkbox
- All in One Schema Rich Snippets
- WordLift
- Redirection
- Slim SEO
- Internal Link Juicer
- XML Sitemaps
- Schema & Structured Data for WP & AMP